MBA 639 Week 4
© 2012 Bellevue University Welcome to week 4 of MBA 639. We will conclude our focus on Course Objective number 1 this week with a deep dive into the concept of the model of strategic management. Specific to your first assignment, I would like you to incorporate the business function of marketing into your thoughts of how organizations develop their strategic management. Marketing is critical to all business activity, and it is important that you fully understand this importance. To assist you in this regard, you will notice several sources within your assigned reading and research that have a focus on marketing. While your work this week has obvious implications to the function of marketing, you will also notice a tie-in of the concepts you have studied in Critical Thinking and Applied Problem Solving, Organizational Behavior, and Capitalism and Economic Reasoning as well. As you proceed through this course, it is a good idea to take the time to reflect on how your MBA Degree integrates. Continue to reflect on how your various courses tie in together, and why the total integration is important. At this time, you will begin work on a Corporate Parenting Paper. Like the SWOT Analysis Essay, this paper will not be due for a few weeks. Within your assigned reading and research for the next couple weeks, you will find a few sources that will help you create this paper. The Corporate Parenting Paper is another way in which you will demonstrate your ability to integrate the <b>…</b>
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